City Electrical Factors
City Electrical Factors is the largest electrical wholesalers in the UK. A familly business with over 500 franchised branches up and down the country (and more overseas), CEF needed a way to help branch managers share their sales secrets and provide a platform to promote key suppliers. To do this, they created The Merchant, an internal magazine distributed to all their branches in the UK. CEF enlisted Nutcracker to create bright, engaging, original content for the project on a quarterly basis. With news and in-depth features from the world of electrical wholesale, The Merchant is fast becoming a valuable internal tool for CEF.