Twitter’s billboard campaign reminded us of this great marketing tip

Twitter’s billboard campaign has been plastered all over the news recently – and we think there’s a great lesson to learn from it.

Essentially, the social media giant put historic tweets from celebrities – including Megan Thee Stallion, Niall Horan and Demi Lovato – on billboards alongside images showing those same tweets coming true.

‘Manifest your destiny with us’ the new campaign is saying. We like that. But what’s really interesting is how Twitter is saying it.

Twitter – one of the biggest digital platforms in the world – is loving this more traditional marketing method. In December 2020, the company billboard-ed iconic tweets about everyone’s favourite year gone wrong. ‘2020 needs to pull over and just let me out’ read one. ‘I’m not entering 2021 unless I see a trailer’ is another one of our favourites.

The lesson to learn is this:

No one marketing strategy fits all

Marketing isn’t just about knowing the message you want to send, but where and how you can position that message to get the right traction.

Whether you are putting an ad in the paper, writing sales emails or trying to engage with customers on Instagram – if your audience is elsewhere, your marketing won’t work (We’ve written a blog about what you can do to target the right audience this here). 

It’s important to remember that there are two sides to marketing – awareness and measurability. You can get your brand out there, but can you be sure that it is performing successfully? With digital marketing, it can be easier to assess who is engaging with your posts, where they are coming from, and what they are searching for online – but it might not always be the best way to raise brand awareness.

Nutcracker isn’t just successful because we have the most experienced team, or because we stay up to date with the latest trends and marketing methods. It’s because we get under the skin of a business’s target audience, working to understand where they source their information and the messages they respond to.

We don’t assume that everyone reads and responds to brand messages in the same way. We think about your audience, how they live their lives and what matters to them so that we can deliver your brand story where they are most likely to find it.

Because ultimately, no one marketing strategy fits all. (Someone should put that on a real billboard one day.)

Struggling to secure leads and grow your business? We can help. Email us at hello@nutcrackeragency.com or call us on 020 3941 0305. We’re happy to chat – no strings attached!