Five greentechs that are making a difference

Let’s be pragmatic — not everyone is passionate about the climate.

A lot of people genuinely care, but they have immediate pressures in their lives — work, family, money. Their first responsibilities are to their employers, their employees, and their families, and those priorities take up their whole day every day. They don’t have the luxury of researching their environmental impact, creating greener habits, or spending resources like time or money to become more climate-friendly.

If you want to make a difference, you can’t only appeal to the people who live for the green cause — you need to offer solutions for everyone.

That’s why these greentech businesses stood out to us. They don't ask businesses or consumers to do anything new. They don’t demand extra effort or time — they simply offer a greener version of what you'd do anyway. In some cases, they also save money.

Here are five greentechs to watch.

Measurable Energy

For most people, one of the first challenges to reducing electricity consumption is that they can’t monitor it. It’s something that happens, and you find out about it when you get your bill.

Measurable Energy visualises things that are normally hidden — real-time energy use data, and the cleanliness of the energy being used. Its plug sockets are powered by machine learning, and measure energy usage and carbon emissions when a device is plugged in. That data is available on an online dashboard.

The sockets also feature an LED display, for an at-a-glance indication of how green the current source of electricity is. A green light shows that the energy comes mainly from renewable, amber indicates a mix of renewable and fossil fuels, and red informs the user that the energy source is non-renewable. That makes it easy for the user to decide when to plug in their devices and appliances.

Notpla

The environmental and wildlife impacts of single-use plastic are well documented. Plastic waste builds up in the environment, but Notpla’s mission is ‘to make packaging disappear’.Its packaging is made of an organic, biodegradable material.

Notpla’stakeaway boxes, food packaging, liquid pouches, and paper are all as functional and practical as traditional materials, but all break down after use, meaning no plastic waste in landfill or in the oceans.

In recognition of its work helping businesses and consumers make greener packaging choices, Notpla won Prince William’s Earthshot Prize in 2022. In the worlds of the Prince himself: ‘It’s breathtaking to see the advances you’re making.’

Biokind

Around a third of the land for crops is dedicated to the production of feed for livestock. That’s not only land that might otherwise be forested, it also risks the introduction of pesticides into the ecosystem. Animal feed crops also contribute roughly 6% of food production emissions worldwide.

Biokinduses nutrients from agricultural waste to create a protein food ingredient for livestock and aquaculture feed, reducing overfishing and the inefficient use of land in food production. It has nearly zero water use in production, and offers a price point that’s competitive with existing protein sources.

Deep Gree

Data Centres contribute about 3% of global carbon emissions. That’s more than the airline industry. Meanwhile, heating buildings accounts for 23% of the UK’s carbon emissions.

Deep Green runs carbon-neutral data centres by using the heat that they generate to replace fossil fuel boilers. Rather than going to waste, it is put to use providing free heat to sites with large hot water requirements, like swimming pools, apartment blocks, and distilleries.

These sites host one of Deep Green’s data centres. Deep Green pays for the power and provides free heat using their digital boilers, reducing the cost of heating by up to 70%.

Monodraught

For new and refurbished commercial buildings, Monodraught offers sustainable ventilation, cooling, heating and lighting solutions, which they design, manufacture, install, and maintain. They minimise electricity and coolant usage through innovative technology, including:

• Ventilation without mechanical fans
• Cooling systems that use Phase Change Material (PCM) to store thermal energy, with intelligently control air handling units
• Natural lighting systems that reflect and direct sunlight

Since its foundation, Monodraught has saved the equivalent of over 400,000 tonnes of CO2.

Is your Greentech one to watch?

If so, are people watching?

If you’re not getting enquiries, generating leads, or leading conversations, then maybe it’s because you don’t stand out from the crowd.

You have an incredible solution — it needs and deserves attention.

Nutcracker specialises in capturing your targets’ imagination, creating content that engages, inspires, and influences, so that you have a pipeline of motivated, inspired, and excited prospects, ready to turn into paying customers.

If you to see how we help Greentechs stand out from the crowd, and how we’d help your business grow, get in touch at hello@nutcrackeragency.com